CREATING SOCIAL MEDIA ENGAGEMENT FOR BUSINESS VALUE TRAINING

Have you set-up a Face book page for your business but unsure how to get engagement? Are you using #hash tags to get the most out of your Twitter or Instagram account? Have a LinkedIn page that isn’t generating new leads? Our Social Media for Business training sessions will show you how to drive engagement on your social media channels.

These sessions are tailored to your individual business needs and will only include social media channels that can benefit your business. No experience is necessary, these sessions will suit everyone from complete beginner to experienced users.

  • What social media channels are best for your business
  • Social media rules of engagement
  • How to develop a social media strategy for your business
  • What you need to know about all the major social media channels including Face book, Google+ and LinkedIn.

Social Brand Identity

In this workshop session, you will learn how to connect your business goals to the social media program, and define how your customers will experience your brand in the context of social media. Through pre-interviews, full day workshop and follow up creative sessions we develop that identity and experience along with a social media program roadmap, and channel strategy.

Social Media Crisis Planning

The Social Media Crisis Planning Program begins with discovery so you’ll understand the business context and program elements that can inform how you craft a better crisis plan. This program includes a workshop with in-person training and simulation exercises along with recommendations and a documented crises management plan for your brands.

Social Content Marketing Refresher

In this workshop session, our team of analysts and strategists will review the latest developments, examine best practices and success stories, look ahead to where the industry is heading, and give you practical insights on how you can select and succeed in a wide variety of social channels.

Advanced Social Content Marketing & Social Storytelling

This workshop will show you how to develop social content using brand and customer stories that invites actionable insights and creates a conversion funnel. Learn how to repurpose your existing marketing materials to activate your customer base as brand ambassadors in social media channels and increase leads and sales in the process. You’ll leave the workshop with the tools to evolve your current social marketing program.

This is an exciting, interesting and interactive program which combines case studies, management games and simulations, discussion exercises, self-assessment instruments and video training films. . Participants will be involved in various practical group exercises, role simulations and sharing of ideas that will indeed be hands-on and useful back at the office.

2 DAYS

Kindly confirm space availability by calling +234 (0) 8023192104 or +234 (0) 9062386530 or send an email to info@dmckinseyandassociates.com, dmckinseytraining@gmail.com.   For In-House training programs / on request, please contact us using above contact details.

MAY 9-10

OCT 9-10

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